St. Louis Blues 50th Anniversary Campaign

After a successful commercial campaign for the 2015 season, the Blues brought my agency back for 2016, their 50th year as a team. But now, there was a new goal: Shorter, more irreverent videos that really showcased the team's personality.

With limited access to players (they were a little busy with the hockey and all), we built our campaign around Louie, the Blues mascot, and his mischievous ways. From writing, to directing, to editing, these were some of the most fun spots to work on.