Scouts of America - Greater St. Louis Area Council

To some, Scouting is all tying knots and earning merit badges. But the truth is, Scouting instills in kids the knowledge, skills and passion to lead the next generation (in addition to tying a kick-ass Timber Hitch).

Our "I Can Do That" campaign excited kids by showing off a plethora of the traditional (and not so traditional) things they could try while exciting parents by how much their child will grow and learn with the experience only Scouting can provide.

In addition to the main line of the campaign (speaking to an explorative curiosity in question form while making a bold rally cry in statement form), I assisted with storyboarding the videos and creating copy for all campaign collateral.