Missouri Wine & Grape Board - Savor Every Moment

When you’re selling wine, what you’re really selling is a story. But Missouri wine’s stories just weren’t hitting home with millennials (probably because we’re too busy killing the dryer sheet industry or something equally ridiculous). To connect with that audience, we needed them to share in the experience of Missouri wine. And that experience starts at the winery.

Savor Every Moment told millennials they could hit pause on their hectic lives and fully live in the moment with the beautiful sights and tastes of Missouri’s 130+ wineries (and that they could take a little of that experience home with them in the form of a bottle of Missouri wine).

I was the exclusive writer on this campaign, creating all of these "wine poems" for video, print and digital. Let me tell you, I got very well acquainted with my thesaurus for this one.