el Jimador - Reach For The Silver

In a 2016 summer obsessed with snagging gold in Rio, el Jimador was here to prove that silver was the real prize. Silver tequila, that is.

We went to work, and designed a campaign encouraging consumers to celebrate all of life's little victories with el Jimador Silver tequila.

Because why would anyone go for the gold when they could reach for the silver instead?